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CRM Question

Discussion in 'General Yachting Discussion' started by Marc Evers, Mar 23, 2026 at 2:27 PM.

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  1. Marc Evers, Mar 23, 2026 at 2:27 PM
    #1
    Marc Evers

    Marc Evers New Member

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    What is the best CRM for yacht brokers and boat dealerships?
  2. ranger58sb, Mar 24, 2026 at 7:47 AM
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    ranger58sb

    ranger58sb Senior member

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    What is a CRM?

    -Chris
  3. Ken Bracewell, Mar 24, 2026 at 8:59 AM
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    Ken Bracewell

    Ken Bracewell Senior Member

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    We use Hubspot, but I'm not in love with it.
  4. leeky, Mar 24, 2026 at 4:04 PM
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    leeky

    leeky Senior Member

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    From Wikipedia: "Customer relationship management (CRM) is a strategic process that organizations use to manage, analyze, and improve their interactions with customers."

    Chris, I have no experience with it, and had to google "CRM."
  5. ranger58sb, Mar 25, 2026 at 8:35 AM
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    ranger58sb

    ranger58sb Senior member

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    Got it.

    Our engines are "CRM" (Common Rail Marine, I think...)

    -Chris
  6. captholli, Mar 25, 2026 at 12:33 PM
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    captholli

    captholli Senior Member

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    I'm not sure what CRM stands for but I do know they've (CRM) has been manufacturing marine diesels long before common rail injection came about as common place on marine diesels as I had a Montecarlo Offshore 32 for a tender in the late 80's that had twin CRM diesels. Maybe leeky or our Med friends can tell us about CRM and its meaning?
  7. mapism, Mar 25, 2026 at 8:13 PM
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    mapism

    mapism Senior Member

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    I think the engines Chris has in his boat are actually the run of the mill MAN marine diesels, for which the manufacturer started using common rail injection about 20 years ago (and is still using it), calling them CRM.

    The CRM-built engines are completely different animals, from a small Italian manufacturer and particularly aimed at peculiar applications like fast patrol boats. The name is an acronym of the original (pre-WWII) company, "Costruzione e Riparazione Motori" (Construction and Repair of Motors), but I don't think their engines were ever installed on the MC Offshorer 32, for the simple reason that their smaller block was a 38 liters V12, no less.
    And their other engine, arguably the one they were better known for, was a 57 liters W18.

    AFAIK, most of the MC Offshorers were built with the same Crusader petrol V8 engines used also by Riva, but a spicier engine was available, built by another small Italian company, called BPM (which stands for "Botta Puricelli Milano") and usually painted in red.
    Also petrol, anyhow - I'm not aware of any Offshorer ever built with diesels.
    Isn't that possibly what you got on that Offshorer 32?
  8. captholli, Mar 26, 2026 at 5:49 AM
    #8
    captholli

    captholli Senior Member

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    This 32 was ordered by George Nicholson custom built as a present for one of his clients for use as a tender and it indeed was equipped with twin CRM diesels on V_-drives painted in a gun metal blue grey. Diesels were specified for the ease of refueling from the yacht that it was carried aboard. I visited the manufacturing yard a few times during construction and was surprised at the lack of sophistication at the open air quonset hut type buildings and lack of quality control encountered for such a vaunted brand. The boat had numerous issues in and out of the warranty time frame.