Marine Max purchases Fraser Yacht Group from Azimut Benetti

MM - Too big to fail?

Reputation comes from what the company does from within. Marine Max's after the sale support completely sucks at most of their dealerships, the parts department and service departments suck. Marine Max needs to focus on after the sale support instead of simply just the sales department.

I know of one Marine Max dealership and one of their larger ones, where everytime you call the parts department, you usually get a recording, you leave a message and nobody calls you back despite several phone calls over 2 days, or if someone answers they take down your info and still don't call back within 48 hours, you have to physically drive there and get dicked around for 30 minutes, in order to buy parts from them. Many of their dealerships are like this.

I read this and wanted to put a comment together as Skippy J's post #3.
All know I have unkind comments for M M also.
Then a light from above came upon me, Why merge with Fraser Yachts unless you know your company is screwed up and need their management skills to help M M.
Wow, a M M remake. This could be interesting and a good move if they don't cut corners and cut the correct problematic business models and it's people.
If M M still has problems after this, They did not follow my previous sentence.
Good luck to Fraser and M M.

Feels like Costco buying Tiffany’s.
Best,
Maldwin

At first, that could come to mind my friend, but may not be a good example after all.

Have you read what Costco has been doing in fine clothes the last 2 years?
Unlike M M, Costco does not need to purchase another company to straighten their very profitable business plans.
Tiffany's would be counter productive.

Costco has fine clothes? Who would have known????
Seems to me all their upscales brands still have that bulk buy tinge...........

Weren't they just recently purchased by Azimut Benetti group?

Very seldom does the purchased entity change the culture of the buyer. The majority of time, it's the other way around, although may take time.

I just heard Marine Max has become an MJM dealer as well.

For the amount of dough they get I would hope so! ...lol.

Another indication of Marine Max’ desire to move upmarket.
Best,
Maldwin

Basically two agreements in place. One is the purchase by Marine Max of Fraser yachts from Azimut Benetti. That is a purchase of Fraser and their 20 offices in 18 countries.

The second agreement is granting Marine Max exclusivity for Benetti (on top of the Azimut exclusivity they already had) for North America.

From a brokerage standpoint, I see this as greatly expanding North America locations and potential sales. I think Benetti's US Market Share will increase.

Now, the great unknown in my opinion is service. Marine Max has managed Azimut's warranty service and that has worked to the detriment of Azimut's reputation in the US. I would hope that isn't the case with Benetti as the Marine Max level of service for a yacht such as Benetti would be substantially below that expected for a yacht such as Benetti.

Benetti's quality is no better than Azimuts.

I'm sure I've never been in a Benetti.
Been in the bilges of many others though. Have no idea of the interiors of those many other (spouse'd) high quality brands look like, just the ER and bilges.

Lip stick on a pig comes to mind when owners talk about the expense and efforts to keep their big boat looking good. Not a clue on how hard it is to keep things working below decks.

Muts & Mut owners are high on this Modus Operandi.

Skippy J may be realizing the same as I do, All that fine interior work don't mean but one thing, Keep the lip gloss coming.

Past My last post, I'm still looking forward to better things to help and improve M M.
Not a clue how it's going to happen but wish them lots-o-luck.