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MarineMax acquires Northrop Johnson

Discussion in 'General Yachting Discussion' started by f3504x4ps, Jul 1, 2020.

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  1. f3504x4ps, Jul 1, 2020
    #1
    f3504x4ps

    f3504x4ps Member

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    “The acquisition of Northrop & Johnson furthers the MarineMax commitment to fulfilling our mission of exceptional customer service,

    Is that an Oxymoron. Exceptional customer service

    Just announced today
  2. RER, Jul 1, 2020
    #2
    RER

    RER Senior Member

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    A continuation of the same strategy when MarineMax acquired Frazer Yachts last year. Whatever strategy that is. Personally I think Frazer and Northrop & Johnson will become more like MarineMax than vice versa.
  3. olderboater, Jul 1, 2020
    #3
    olderboater

    olderboater Senior Member

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    I don't like it. Didn't like the Fraser deal. Can't fully say why I don't like them, but just something about it and reducing the independent companies in the market.
  4. Ken Bracewell, Jul 1, 2020
    #4
    Ken Bracewell

    Ken Bracewell Senior Member

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    Fraser hasn't changed.
  5. olderboater, Jul 1, 2020
    #5
    olderboater

    olderboater Senior Member

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    Changes don't usually come until Year Two or later. Year one they typically do as they said they would and don't do much to impact things.
  6. RER, Jul 1, 2020
    #6
    RER

    RER Senior Member

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    I know a number of people who sold their companies and stayed on-board and not a single one of them lasted to the end of their contract. In the vast majority of cases the company that bought it will eventually become the dominant personality. Business acquisitions are not made to leave companies unchanged. I'm not saying they shouldn't. They just don't.
  7. olderboater, Jul 1, 2020
    #7
    olderboater

    olderboater Senior Member

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    Business acquisitions are by nature designed to lead to change. The Buyer is saying the business is worth more to them than the Seller says it's worth to them. Why? Because of something they intend to change.
  8. Danvilletim, Jul 2, 2020
    #8
    Danvilletim

    Danvilletim Senior Member

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    Interesting deal. NJ offices were owned as a franchise.
  9. Capt Ralph, Jul 2, 2020
    #9
    Capt Ralph

    Capt Ralph Senior Member

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    Like Dometic Corp, When you can't compete, buy your competition.
  10. PacBlue, Jul 2, 2020
    #10
    PacBlue

    PacBlue Senior Member

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    Could we see a MM boat builder purchase in the future?
  11. Capt Ralph, Jul 2, 2020
    #11
    Capt Ralph

    Capt Ralph Senior Member

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    I know a Canadian company unloading an outboard company and a few boat mfgs,, cheap..