Click for Abeking Click for Abeking Click for Mulder Click for Delta Click for Northern Lights

MarineMax acquires Northrop Johnson

Discussion in 'General Yachting Discussion' started by f3504x4ps, Jul 1, 2020.

You need to be registered and signed in to view this content.
  1. f3504x4ps, Jul 1, 2020
    #1
    f3504x4ps

    f3504x4ps Member

    Joined:
    Apr 23, 2012
    Messages:
    163
    Location:
    Cape Canaveral, FL
    “The acquisition of Northrop & Johnson furthers the MarineMax commitment to fulfilling our mission of exceptional customer service,

    Is that an Oxymoron. Exceptional customer service

    Just announced today
  2. RER, Jul 1, 2020
    #2
    RER

    RER Senior Member

    Joined:
    Jan 20, 2009
    Messages:
    1,584
    Location:
    Newport Beach CA
    A continuation of the same strategy when MarineMax acquired Frazer Yachts last year. Whatever strategy that is. Personally I think Frazer and Northrop & Johnson will become more like MarineMax than vice versa.
  3. olderboater, Jul 1, 2020
    #3
    olderboater

    olderboater Senior Member

    Joined:
    Sep 2, 2013
    Messages:
    7,130
    Location:
    Fort Lauderdale
    I don't like it. Didn't like the Fraser deal. Can't fully say why I don't like them, but just something about it and reducing the independent companies in the market.
  4. Ken Bracewell, Jul 1, 2020
    #4
    Ken Bracewell

    Ken Bracewell Senior Member

    Joined:
    Feb 9, 2006
    Messages:
    1,758
    Location:
    Somewhere Sunny
    Fraser hasn't changed.
  5. olderboater, Jul 1, 2020
    #5
    olderboater

    olderboater Senior Member

    Joined:
    Sep 2, 2013
    Messages:
    7,130
    Location:
    Fort Lauderdale
    Changes don't usually come until Year Two or later. Year one they typically do as they said they would and don't do much to impact things.
  6. RER, Jul 1, 2020
    #6
    RER

    RER Senior Member

    Joined:
    Jan 20, 2009
    Messages:
    1,584
    Location:
    Newport Beach CA
    I know a number of people who sold their companies and stayed on-board and not a single one of them lasted to the end of their contract. In the vast majority of cases the company that bought it will eventually become the dominant personality. Business acquisitions are not made to leave companies unchanged. I'm not saying they shouldn't. They just don't.
  7. olderboater, Jul 1, 2020
    #7
    olderboater

    olderboater Senior Member

    Joined:
    Sep 2, 2013
    Messages:
    7,130
    Location:
    Fort Lauderdale
    Business acquisitions are by nature designed to lead to change. The Buyer is saying the business is worth more to them than the Seller says it's worth to them. Why? Because of something they intend to change.
  8. Danvilletim, Jul 2, 2020
    #8
    Danvilletim

    Danvilletim Senior Member

    Joined:
    Oct 30, 2011
    Messages:
    794
    Location:
    isleton, ca
    Interesting deal. NJ offices were owned as a franchise.
  9. Capt Ralph, Jul 2, 2020
    #9
    Capt Ralph

    Capt Ralph Senior Member

    Joined:
    Sep 8, 2004
    Messages:
    13,439
    Location:
    Satsuma, FL
    Like Dometic Corp, When you can't compete, buy your competition.
  10. PacBlue, Jul 2, 2020
    #10
    PacBlue

    PacBlue Senior Member

    Joined:
    Jan 9, 2009
    Messages:
    1,994
    Location:
    Dana Point, Ca
    Could we see a MM boat builder purchase in the future?
  11. Capt Ralph, Jul 2, 2020
    #11
    Capt Ralph

    Capt Ralph Senior Member

    Joined:
    Sep 8, 2004
    Messages:
    13,439
    Location:
    Satsuma, FL
    I know a Canadian company unloading an outboard company and a few boat mfgs,, cheap..