Click for Burger Click for Burger Click for Abeking Click for Northern Lights Click for Walker

Brunswick is here to help??

Discussion in 'General Yachting Discussion' started by Capt Ralph, Mar 6, 2019.

You need to be registered and signed in to view this content.
  1. Capt Ralph

    Capt Ralph Senior Member

    Joined:
    Sep 8, 2004
    Messages:
    13,440
    Location:
    Satsuma, FL
    Just some comments I needed to type out loud;

    Sea Ray was founded as an independent company, Ray Industries, in 1959 by C.N. Ray. That company was bought by Brunswick for $350 million in 1986.
    At the same time Brunswick purchased the Bayliner brand. Established in 1957 by Orin Edson. Thus making Brunswick Corporation the largest pleasure boat producer in the world.

    The Arlington factory, which used to make the Bayliner line of boats, was retooled and has made 34- to 58-foot motor yachts under the Meridian brand since 2002. ... That company, also suffering from the drop in boat sales, declared Chapter 11 bankruptcy Oct 10, 2008

    Brunswick Discontinues the Maxum Brand - 08/26/2009 As part of its ongoing cost-cutting initiatives, Brunswick Corp. announced recently that it is discontinuing its Maxum boat line, which it established in 1988

    Brunswick Corp. today announced it has ended the sale process for its Sea Ray business, including the Meridian brand. ... Brunswick also announced it will discontinue Sea Ray sport yacht and yacht models, resulting in the wind down of yacht production in the third quarter of 2018.Jun 25, 2018.

    On March 29, 1996, Brunswick Corporation announced that it "had agreed to purchase the Boston Whaler line of fishing vessels.
    Thru many up’s and downs, Whaler seems to be surviving some how despite Brunswick’s bungling.

    US Marine propulsion systems, Force outboards, US yacht sailboats, Bayliner motor yachts and possibly many other brands from our past has been purchased by Brunswick Corp and no longer around.



    Somebody needs to remind me; How Brunswick has improved the marine industry?
  2. RER

    RER Senior Member

    Joined:
    Jan 20, 2009
    Messages:
    1,584
    Location:
    Newport Beach CA
    Not defending Brunswick. Not condemning Brunswick. But how do you know that some of these brands would have even made it for as long as they did had they not been purchased by Brunswick? You cannot only assume their life was shortened. Maybe in some cases it was longer as a result of being owned by Brunswick ...but of course we will never know. The examples in your post are hardly the only US boat brands that have closed or consolidated or contracted in the past 10 years. Just because a business has operated for the past 50 years is no guarantee it will be around for the next 50.
  3. MBY

    MBY Senior Member

    Joined:
    Dec 17, 2009
    Messages:
    106
    Location:
    Newport Beach, CA
    I'll just say this, when Brunswick wants something they go nuts trying to get it. They purchased us (Cabo) in 2006 and though the economy was just starting to shift downward, they made some poor decisions that intimately led to the company being mothballed then sold years later. Their best bet at making anything a success is being able to run it in a very corporate fashion. In our case they tried to turn a family oriented business into a corporate heavy handed business and ended up failing miserably.
  4. PacBlue

    PacBlue Senior Member

    Joined:
    Jan 9, 2009
    Messages:
    1,994
    Location:
    Dana Point, Ca
    By looking at the market and realizing that there are many other brands flourishing in the Sport Yacht and Yacht range which Brunswick essentially killed off for Sea Ray. And don't forget they had put Hatteras/Cabo on life support prior to their fire sale.

    The Brunswick Model is fine (they are a long lasted corporation) when you consider their motivation - transoms for Mercury/Mercruiser products. It works for the boating masses, but not so much for the Yachts.
  5. Pascal

    Pascal Senior Member

    Joined:
    Feb 29, 2008
    Messages:
    8,546
    Location:
    Miami, FL
    Brunswick purpose is not to “improve the marine industry” but to make money.
  6. Capt J

    Capt J Senior Member

    Joined:
    Jul 11, 2005
    Messages:
    14,530
    Location:
    Fort Lauderdale
    Brunswicks problem is they focus completely on cutting costs for short term gains and not on building the brand or building sales or even long term growth and in the end only focusing on cutting costs instead of improving sales and market shares, kills any business. Like with the downfall, they did huge layoffs at all of their builders and got rid of a lot of key people that they just couldn't hire back. And, lots of their boat factories are in small towns, where you just can't hire good trained people. So once those key employees were gone, they're gone. Like in Searay's case, they sold the Merritt Island plant to OA, and OA hired a lot of Searays former workers or the workers got jobs in other industries or moved...… leaving Searay with a lot of new hires that just weren't as good, then couldn't keep the big boats profitable because of the small quality issues and warranty repairs, so they shelf the yachts.....when the entire problem was getting rid of the good employees they had, versus taking a little bit more of a loss for 2+ years till things started turning around.
  7. MBevins

    MBevins Senior Member

    Joined:
    May 23, 2008
    Messages:
    1,225
    Location:
    Windsor On. Canada
    Do you expect anything less than that.
    As I would tell my staff. We are in the business of making money, how we do that is secondary.
  8. Pascal

    Pascal Senior Member

    Joined:
    Feb 29, 2008
    Messages:
    8,546
    Location:
    Miami, FL
    Of course not. I was just stating the obvious
  9. Capt Ralph

    Capt Ralph Senior Member

    Joined:
    Sep 8, 2004
    Messages:
    13,440
    Location:
    Satsuma, FL
    These are most correct. Thank you for reminding me of this reality.

    I was a lil melancholy the other night when I typed up the OP.

    I had a 28x10 Trophy fish boat during the late 80s. I miss that boat.
    Shame that line is gone also.
  10. Blake Edward

    Blake Edward Guest

    I often wonder (after watching thousands of businesses go out of business) of why did they take cash out of the bank that at least made some interest and put it toward “investments” that have a track record of failing, and have “yes men” with no experience other than going to meetings run them? Then somehow the executives walk away whole (if not with a bonus) after they leave the once ongoing business in shambles? Then are immediately hired by other Corporations? I know about the Peter Principal but is there nobody with common sense out there in the Corporate World? How can I get my son a job at one, or is he not qualified because he hasn’t yet wrecked anything? Heck, am I not qualified-I’m pretty sure I could make dumb decisions if I focused on it.
  11. PacBlue

    PacBlue Senior Member

    Joined:
    Jan 9, 2009
    Messages:
    1,994
    Location:
    Dana Point, Ca

    Ocean Alexander wasn't really the issue. And you have to distinguish the SR Plants on Merritt Island - the Merritt Island Manufacturing Plant, the Product, Development and Engineering (PD&E) Plant, the Sykes Creek Manufacturing Plant and the Canaveral Warranty Plant. There was also the Palm Coast Plant in Flagler Beach. If I remember correctly, it goes like this:

    Bertram buys the Canaveral Warranty Facility in 2012
    SR closes the Merritt Island Production Plant in 2013
    Bertram leaves and Ocean Alexander moves into the Canaveral Warranty Facility (now a production facility) in 2015
    Sea Ray closes the Palm Coast Plant in 2018
    SR closes PD&E in 2018 but keeps the Sykes Creek Plant operational to date. Some PD&E staff are relocated to Boston Whaler

    The Space Coast and surrounding areas have always had a good resource of boat workers - Regal, Mastercraft, Monterey and Pursuit just to name a few big ones. There has always been movement amongst those groups and others. With the downsizing over time, SR was able to keep key personnel in selected positions.

    The downfall was management's responsibility in regards to the design and construction of the large yachts, not a production employee issue. That is kind of insulting to those who lost their jobs due to no fault of their own. Brunswick lost their appetite for Warranty Policy, refocused on Mercury/Mercruiser product and moved on. Their stock has performed well over the last 15 years, satisfying the corporate needs, and while we may disagree with their approach at times, they have what it takes to remain a winner in the Marine Industry.
  12. Capt J

    Capt J Senior Member

    Joined:
    Jul 11, 2005
    Messages:
    14,530
    Location:
    Fort Lauderdale
    I disagree a little. With the large yachts production and employee workmanship was one of the big factors. Boats not being finished on time. Boats with lots of small issues. Owners with punch lists with 65 items on them. Boats having workers pulled from various departments to finish a yacht that's overdue so it didn't miss it's freighter loading to ship to West coast dealers.
  13. Oscarvan

    Oscarvan Senior Member

    Joined:
    Nov 10, 2015
    Messages:
    969
    Location:
    Chesapeake Bay
    My experience is that if you give that workman the time and the tools he or she will do a good job. If you follow that with decent QC you will sell a good product. If you ask them to do everything with nothing by noon.... yeah, you get sub standard performance. Not by their choice.